Why emphasize the purely style?Product is made for people, we value the user-centered to plan a product design, so the position of product should be definited and clarified in the early stage of product development. There is no unnecessary function, no exaggerated color to impact visual psychology. That should be the basic design for one product....

What's innovation, and how can we get it? We believe this issue is always existed in heart of each designer. Even we are also troubled by the source of innovation or creativity.